Cerveceria Puchacay
From Instagram DMs to a Full E-commerce Funnel
Context
The starting point
Cerveceria Puchacay is a craft brewery based in southern Chile, known for producing high-quality artisan beers with a loyal local following. Despite having a great product and enthusiastic customers, they had virtually no online sales presence. Orders were taken manually through Instagram DMs, which limited their reach and created a bottleneck that cost them sales every weekend.
The Challenge
What needed to change
Without an e-commerce platform, the brewery was leaving money on the table. Customers who wanted to buy outside of business hours or from other cities had no way to order. There was no structured sales funnel, no analytics, and no way to follow up with interested visitors. Meanwhile, competitors with functional online stores were capturing the market that Puchacay was missing.
Our Approach
How we solved it
Built a responsive e-commerce site optimized for mobile purchases, with a clean product showcase and streamlined checkout flow
Implemented a full conversion funnel: landing page with brand storytelling, product catalog with tasting notes, cart system, and integrated checkout
Integrated WhatsApp for post-purchase follow-up and order status updates, keeping the personal touch their customers loved
Added analytics tracking across the entire funnel to identify drop-off points and optimize conversion at every stage
Results
The impact
+120%
Lead Generation
+35%
Online Sales
-60%
Order Processing Time
+45%
Return Customer Rate
“We went from taking orders on Instagram to having a real sales machine. The funnel Alvaro built changed everything for us.”
Diego Soto
Founder, Cerveceria Puchacay
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